Ghostwriting Your Business Advice Book

blog post feature imageAs a business leader, innovator, or successful entrepreneur you have solutions, expertise, and (probably) a process that works. Writing a book to share your knowledge and inspire others are great reasons to self-publish a book.

Having a book published in your name lends instant authority to your presence and your work—more so than fancy titles or advanced degrees. Authoring a book enables you to reach more people with your message and make a greater impact in the world.

But how do you write a book when you’ve never done so before? And where are you going to find time to write an entire book while juggling your business, social engagements, and your family?

Writing a book isn’t brain surgery, but doing it well requires a serious investment of time and energy.

Too many great ideas never see the light of day because the author takes a haphazard stab at it before becoming discouraged. (And you wouldn’t want your brain surgeon operating that way!) It doesn’t have to be this way.

Does this sound like you?

You write feverishly for a few days or weeks, full of inspiration. You begin to lose direction (or faith or enthusiasm or motivation). Self-doubt seizes its chance to convince you this was a Bad Idea. Other interests and projects demand your attention. Your half-written manuscript sits untouched and neglected for months while you summon the will to return to the project. The process starts all over again.

Or maybe you have all the time in the world but lack the skill (or confidence or both) to write a book. It can be discouraging to know that your skill in business dealings doesn’t exactly transfer over to creating engaging storytelling.

Ghostwriting helps to eliminate the start-stop shuffle. It takes the pressure off of you, while still enabling you to share the stories and ideas you feel are important.

Go from fiction to fact.

As much as you may dream of having a published book to your credit, putting your name on a book someone else wrote can seem a little strange. Outsourcing something as personal as a book is sensitive matter. But when you stop to consider that nearly 80% of all books published are ghostwritten, engaging a ghostwriter puts you in great company.

Look at it this way: you already outsource certain tasks to other people. You’re probably not providing your own legal counsel or bookkeeping, for example. Getting your book ghostwritten is no different.

Ghostwriting is a collaborative process.

Having me ghostwrite your book is a collaborative process—I don’t just take your cocktail-napkin-Sharpie abstract* and go off to make up a book. I write the material you tell me you want to share, starting with an outline. Through written and oral interviews, I coax out the heart of the message and get it in writing in a way that sounds like you. You receive credit as the author, your name goes on the cover, and I remain in the background, like a secret agent.

If you feel like you’re ready to take your book idea from fantasy to fact, get in touch. I’d love to help.

*Actually, I have worked from cocktail napkin notes before. I can take the briefest of briefs, the sketchiest of outlines, and the most minimal musings and turn it into a book you can be proud of.